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Seriously Selling Services 2012 Webinar Series

The Need

Finding new, profitable streams of revenue is one of the prime objectives of almost every business executive on the planet. But the choices are few, the challenges big, and the results often mixed. Savvy business leaders in all kinds of industries are discovering that selling services cannot only deliver new, profitable growth, but can simultaneously sell more products.

The Value

Alex’s research reveals that companies that are successful at selling services receive 25% to 55% of their total revenue from services at profit margins the same or better than product profit margins. Furthermore, these organizations are able to grow their services revenue 25% faster, at margins twice as high, as their competitors.

The Answers

Learn the secrets as to how to do it! In an energetic hour starting at noon Eastern on the second Thursday of every month throughout 2012, Alex will share research-based, field-proven core and best practices, lessons learned, and benchmarks for successfully selling services.

The Webinars (each one-hour session starts at noon Eastern)*

February 9	Why Sell Services Anyway? You Will Lose Product Sales If You Don't Get Serious About Selling Services
March 8	The Executive Role in Selling Services: Your Three Big Responsibilities
April 12	Turning Box Pushers into Sellers of the Invisible
May 10	Everybody Sells Services
June 14	Transitioning from Free to Fee
July 12	Creating High-Value Services: 10 Steps to Profitable Growth - Part 1
August 9	Creating High-Value Services: 10 Steps to Profitable Growth - Part 2: Pricing and Promoting
September 13	Using Services to Build Competitive Advantage
October 11	The Challenge of the Channel

*Content is based on Alex's latest book, Seriously Selling Services: How to Build a Profitable Services Business in Any Industry.

Questions About Content?

Contact Alex at 239-671-0740 or alex@alexanderstrategists.com.

The Presenter